As an ambassador for a company I truly believe in and have personally witnessed put their ‘money where their mouth is’ towards conservation and supporting hunters rights and roles- I challenge you to understand both sides to the story. This was released just today. Before you jump on a bandwagon for either side, educate yourself.
I want you to know the truth and also the official statement from @yeti “Truth is, we did not cut ties with the NRA or the Friends of the NRA. We changed the structure of our discount program to better align it with the business. I’m not happy that the NRA would choose to mischaracterize and sensationalize this. Know that we do support the Second Amendment, gun owners and their pursuits. Please stick to these talking points publically and feel free to point out your own experience with our brand and people. See below:
As you know, YETI was built on a passion for the outdoors and, as we always have, YETI continues to actively support hunters, anglers, and the broader outdoor community. We believe in the Second Amendment and the Constitution of the United States.
Recently, we made a number of business, pricing and dealer decisions to simplify and clarify our product distribution. Based upon these, we ended a wide range of legacy vendor programs, which affected a number of different organizations. The conclusion of these programs in no way impacts our ongoing support of our consumers’ passions, as YETI continues to work with many organizations that promote the conservation and management of wildlife and habitat restoration.” #builtforthewild