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THE ABNORMAL BEAUTY COMPANY It's no secret that we really love London ❤. We hope you're not bore
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It's no secret that we really love London ❤. We hope you're not bored of us there yet because we got really excited (again!) and just opened more stores in London (two more, to be exact). ⁣⁣ ⁣⁣ Our first-ever store at Old Spitalfields Market has grown up a bit and moved around the corner to 115-117 Commercial St. The team are now very happily flooded in natural light and are jumping up and down over the dedicated space for The Ordinary. We also did something really organized and managed to finally open our Westfield White City store 🙊. We’ll be waiting with hugs under the lemon tree. 🍋⁣ ⁣⁣ We now have five cozy stores for you to visit us at in London. Addresses and hours for all of our locations can be found at DECIEM.com/stores. See you soon. 👋 Смотреть полностью
THE ABNORMAL BEAUTY COMPANY ❤️
Westfield London
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❤️
THE ABNORMAL BEAUTY COMPANY The story of the Jaguar and the Snail. DECIEM.com/jaguarandsnail 🐌
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The story of the Jaguar and the Snail. DECIEM.com/jaguarandsnail 🐌💚🐆
THE ABNORMAL BEAUTY COMPANY Brandon, our founder and friend. You touched our hearts, inspired our
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Brandon, our founder and friend. You touched our hearts, inspired our minds and made us believe that anything is possible. Thank you for every laugh, every learning and every moment of your genius. Whilst we can’t imagine a world without you, we promise to take care of each other and will work hard to continue your vision. May you finally be at peace. Love, (forever) your DECIEM ❤ Смотреть полностью
THE ABNORMAL BEAUTY COMPANY Antioxidants act like scavengers, seeking out free radicals to balance
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Antioxidants act like scavengers, seeking out free radicals to balance oxidative stress. While our bodies are expertly designed and offer their own antioxidant system to maintain equilibrium, the application of topical antioxidants is similar to the approach of Suncare - they increase protection and limit the potential for ongoing damage to maintain healthy functioning skin. Please note that we don't recommend using strong antioxidants (all of our antioxidants are strong) in the same routine as copper peptides. Water can impair the stability of any antioxidant - as such, all of our antioxidant formulas are water-free solutions to be applied after water-based serums, before oils and creams. ⁣⁣⁣ ⁣⁣ Alpha Lipoic Acid 5% is a highly potent antioxidant and can restore a renewed skin appearance, improving visible skin texture and tone. 5% is an incredibly high concentration of Alpha Lipoic Acid and as a result, we'd recommend applying this formula no more than 1-2 drops 2 or 3 times weekly. ⁣⁣⁣ ⁣⁣⁣ EUK 134™ 0.1% or ethylbisiminomethylguaiacol manganese chloride (say that 5 times quickly 😦) is a highly potent mimetic of superoxide dismutase and catalase that is particularly unique due to its ability to regenerate itself to offer round-the-clock antioxidant support. EUK 134™ has been shown to improve visible redness and protect against the appearance of UV damage, but it does not play nicely with strong acids as they will completely destroy the EUK 134™. ⁣⁣⁣ ⁣⁣⁣ Pycnogenol ® 5% is a unique and powerful antioxidant made up of a natural plant extract derived from the pine bark of French maritime pine trees. It contains procyanidins, bioflavonoids and organic acids that work synergistically with the aim of enhancing skin hydration and elasticity. ⁣⁣⁣ ⁣⁣⁣ Resveratrol 3% + Ferulic Acid 3% combines very high concentrations these two powerful antioxidants found in plants and plant cells. The aim of this formulation is to help support the skin's defense against oxidative stress caused by environmental factors that contribute to the loss of visible skin quality over time. The benefits of topically applied resveratrol and ferulic acid are continuing and cumulative. 💥 Смотреть полностью
THE ABNORMAL BEAUTY COMPANY NIOD's Yešti collection was born to allow our collective past an over
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NIOD's Yešti collection was born to allow our collective past an overdue chance to speak and to respect that in order to move forward, one must look backward. In line with Yešti's commitment to traditional science, each formula within the collection borrows from Ayurveda, Unani, traditional Chinese and Middle Eastern medicines to offer timeless efficacy. While this approach may seem at odds with NIOD's commitment to science, it in fact complements the exponential and seemingly limitless growth of science with the beauty and instructional nature of history, allowing us to respect the past while moving towards the future. Sanskrit Saponins is a viscous and intense cleaning balm, formulated as a pH-balanced suspension of the amino acid, Arginine, in highly-concentrated and unrefined saponins from the Ayurvedic plants shikakai and sapindus mukorossi, unsupported by any modern cleaning technology. Myrrh Clay offers instant and visible tightening of the skin. Myrrh and its fragrant resin, derived from tree sap, are recognized in many cultures' studies of medicine for their high content of terpenoids and sesquiterpenes. While traditionally used for its wound healing, antioxidant and age prevention properties, one of the main benefits of topically-applied myrrh is the visible and immediate firming of the skin. Myrrh Clay combines highly-purified myrrh with isolated polyphenols from strawberry leaves and concentrated Wu Zhu Yu, all supporting a visible firming effect in a nutrient base of humic-rich peat and Indian Multani Mitti clay. Mastic Must utilizes a highly-densified, sustainably-sourced anti-bacterial and anti-fungal sap from Greek mastic trees that binds to congestion without binding to oil or water. It purifies and shrinks the appearance of pores (within genetic limitations) without dryness, offering efficient, yet innocuous cleaning and the removal of impurities. Смотреть полностью
THE ABNORMAL BEAUTY COMPANY After a short (but too long) time away from @sephora we’re finally b
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After a short (but too long) time away from @sephora we’re finally back online with a selection of The Ordinary in Canada and the US - because you said you missed us (and we missed you more). ❤️ Смотреть полностью
THE ABNORMAL BEAUTY COMPANY 🍊100% L-Ascorbic Acid Powder is a very fine powder (that comes with
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🍊100% L-Ascorbic Acid Powder is a very fine powder (that comes with the cutest little spoon) which targets uneven tone, signs of aging and dullness. This powder can be mixed into any of your treatments (that are not highly acidic, contain Niacinamide, peptides or EUK 134) for a boost of Vitamin C. As with any highly concentrated pure Vitamin C, a tingling sensation is to be expected. ⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ 🍊Vitamin C Suspension 23% + HA Spheres 2% consists of stable L-Ascorbic Acid that visibly targets uneven skin tone, dullness, textural irregularities and signs of aging all in one. It may feel a bit gritty for a few seconds after application due to the high exposure of fine Vitamin C powder - if you prefer to avoid this gritty feel but love the high concentration offered by a suspension, please explore our Vitamin C Suspension 30% in Silicone or our 100% L-Ascorbic Acid Powder. Like the other pure Vitamin C counterparts, we do not recommend using this formula with EUK 134, peptides or Niacinamide. We suggest applying Suspensions as the final step of your routine. Смотреть полностью
THE ABNORMAL BEAUTY COMPANY ⁣🍊Vitamin C Suspension 30% in Silicone offers a silky texture on
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⁣🍊Vitamin C Suspension 30% in Silicone offers a silky texture on the skin despite the suspension format of the formulation. Due to the volatile silicone base, the product does not impart any powdery feel on the skin. A higher 30% concentration ensures direct exposure to the highly potent Vitamin C. Avoiding the short-lived gritty feeling that comes with Vitamin C Suspension 23%, this is a great option for high potency with a smooth finish. This should be applied as the final step of your routine in the PM, ideally, when you are not using peptides, Niacinamide or EUK 134. ⁣⁣ ⁣⁣ 🍊Ascorbyl Tetraisopalmitate Solution 20% in Vitamin F (ATS20 ) is a high-strength oil solution that visibly targets uneven skin tone, dullness and signs of aging whilst also offering surface hydration. It plays very nicely with other products and should be applied after water-based serums, before oils and creams. ATS20 is a great choice for those who prefer an oil format and are focused on brightening. ⁣⁣ ⁣⁣ 🍊Ascorbic Acid 8% + Alpha Arbutin 2% combines two of the most powerful brightening agents in skincare; pure Vitamin C (Ascorbic Acid) and Alpha Arbutin. Vitamin C and Alpha Arbutin are less stable in formulations that contain water and use of them combined in formulations containing water is highly discouraged, which is why this format is anhydrous and may feel oily for a few seconds after application. Like its counterparts, this shouldn't be used alongside Niacinamide, peptides or EUK 134. We recommend applying after water-based serums, before oils and creams. ⁣⁣ ⁣⁣ 🍊Ascorbyl Glucoside Solution 12% is a brightening, water-based serum format of the Vitamin C derivative Ascorbyl Glucoside to help visibly target uneven skin tone, dullness and signs of aging. Ascorbyl Glucoside has been shown to offer specific skin brightening benefits. It has no conflicts and plays nicely with other products. It can be applied as a water-based serum (before anhydrous, oils and creams).⁣ Смотреть полностью
THE ABNORMAL BEAUTY COMPANY A few of you have mentioned that our too-extensive range and website m
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A few of you have mentioned that our too-extensive range and website might be a bit confusing for some, particularly those who are new to skincare. Listening is often better than speaking (your ears rarely get you in trouble 🙈) and so we're doing a brief overview of each category within The Ordinary over the coming weeks, starting with Vitamin C (L-Ascorbic Acid, Ethylated Ascorbic Acid and the various derivatives). ⁣⁣⁣⁣⁣⁣ ⁣⁣ ⁣Vitamin C possesses potent antioxidant properties, enabling the skin to fight aggressive free radicals and various environmental stressors that contribute to the appearance of skin aging, textural irregularities, and pigmentation issues. ⁣⁣ ⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣ As a general rule of thumb, pure Vitamin C offerings (L-Ascorbic Acid or Ethylated Ascorbic Acid) should not be used in the same routine as products containing Peptides, Niacinamide or EUK. We also suggest alternating use with your Direct Acids to avoid any irritation. ⁣⁣⁣⁣ ⁣⁣ ⁣⁣ 🍊Ethylated Ascorbic Acid 15% Solution (EAA) offers a highly-stable, waterless 15% ethylated L-Ascorbic Acid solution to visibly target signs of aging and uneven tone. If you want a highly potent yet gentle Vitamin C, this one's for you. Unlike other Vitamin C derivatives, this ethylated form acts directly like Vitamin C, is closer in molecular weight to actual Vitamin C which allows for faster visible results. Since this formulation is a water-free solution, it may feel slightly "oily" for a few seconds after application, despite the absence of all oils. This formula should be applied after water-based serums, before oils and creams. Like its pure Vitamin C counterparts, EAA doesn't like to spend time with EUK 134, peptides or Niacinamide (☹️). ⁣⁣⁣ ⁣⁣⁣ 🍊Magnesium Ascorbyl Phosphate 10% (MAP) is a water-based, hydrating cream format that offers specific skin brightening benefits (more so than other derivatives of Vitamin C) in addition to the benefits generally offered by Vitamin C. MAP gets along well with other products and can be used as a hydrating cream to finish off your routine. MAP is incredibly gentle and is a great choice for those who are not experienced users of Vitamin C or those that prefer a cream. Смотреть полностью
THE ABNORMAL BEAUTY COMPANY This time of year fills us with thanks and warm fuzzies, so please exc
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This time of year fills us with thanks and warm fuzzies, so please excuse the mushy words to come...❤️⁣⁣ ⁣⁣ 2018 may have been a little tough, but it reminded us how beautiful it is to be human. Your friendship has guided us over the little bumps in our path and picked us up when the bigger bumps made us fall down. You held our hands, hearts and tails when we needed it the most and no words, hugs or gifts would ever be big enough to reflect our thanks. ⁣⁣ ⁣⁣ Thank you for telling us where we could have done a bit better, for forgiving us when we messed up and for guiding us towards even bigger things. We can’t promise to be perfect next year (monkeys are always on the naughty list), but we can definitely promise to do our best.⁣⁣ ⁣ Merry everything to you and yours. 🎄⁣⁣🐒 ⁣⁣ P.S: You gift us with more love notes than we deserve, and we hold on to all of them so tightly. We’re showing off a few favourites from this year in our stories now (please look and smile with us). 🥰 Смотреть полностью
THE ABNORMAL BEAUTY COMPANY We've just opened our final (for now) store in New York (that makes 7
Deciem The Abnormal Beauty Company
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We've just opened our final (for now) store in New York (that makes 7 which is too many but also not enough because we really love it here) at 611 Madison Avenue in Manhattan. 😜 It doesn't make much sense to open a store this close to Christmas, but the store is really cute and we were too impatient to wait for visitors. Our Holiday hours and all our other beautiful, cozy homes can be explored at DECIEM.com/stores 🐒❤ Смотреть полностью
THE ABNORMAL BEAUTY COMPANY
We are good beauty brands like The Ordinary and NIOD.
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