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THE ABNORMAL BEAUTY COMPANY Hi :-) Our friends at @sephora told us that you're all really loving o
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Hi :-) Our friends at @sephora told us that you're all really loving our Multi-Peptide Serum for Hair Density - so much that it has earned over 25,000 cute "🖤's" after only a month on Sephora.com and sold out shortly after it became available. It is now available again, and we couldn't be more grateful for all the love you continue to show us. 🙈 ⁣ Multi-Peptide Serum for Hair Density is the first born in The Ordinary's range of Haircare offerings. It is an exceptionally concentrated serum proven to promote healthier hair through the inclusion of various technologies such as a REDENSYL™ complex (for hair density), Procapil™ peptide complex (for thickness), CAPIXYL™ peptide complex, BAICAPIL™ complex (more density), AnaGain™ and High-Solubility Caffeine (1% net Caffeine by weight), in an ultra-lightweight, emollient base for efficient penetration. ⁣🌱 ⁣ The total concentration of these technologies by weight is 21.15% (really high). In short, the formula contains technologies that are proven to support hair health for thicker, denser, fuller and overall happier hair. ⁣☺️ ⁣ To use, simply massage a few drops into a clean, dry scalp once daily (ideally at bed time) and leave in until you wash your hair next. Less is more. ❤️ (£15.80, 17.90CAD, €17.90, 30AUD). Смотреть полностью
THE ABNORMAL BEAUTY COMPANY We hope you're not bored of hearing about Hyaluronic Acid just yet bec
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We hope you're not bored of hearing about Hyaluronic Acid just yet because our Hyaluronic Concentrate was feeling a little left out after our recent HA focused posts. Many of us spend so much time on our facial skincare that we sometimes forget about another area of importance - body care. ⁣🛁🧴 ⁣ Incorporating a really high concentration of 99.5% pure, nature-like hyaluronic acid, suspended in a base of skin-supporting red algae and tamarind, HA Concentrate is a big tub of Hyaluronic Acid that we've made specifically for the body (and yes, it can also be used on the face). The formula also includes tremella fuciformis, a snow mushroom-derived complex proven to have a hydrating capacity nearly 400x stronger than that of HA alone. ❄️🍄 ⁣⁣ ⁣ In addition to providing instant and lasting hydration, this formula will improve visible signs of aging on the body, textural irregularities and skin softness without any sticky or heavy feeling that you may associate with the use of traditional body creams. 💧(£28, 30CAD, €30, 50AUD). Смотреть полностью
THE ABNORMAL BEAUTY COMPANY We’ll answer to anything but if you really need to know... it’s
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We’ll answer to anything but if you really need to know... it’s “deh-see-em.” ❤️
THE ABNORMAL BEAUTY COMPANY So much more than a smudge. (Coming soon - actual soon, not DECIEM soo
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So much more than a smudge. (Coming soon - actual soon, not DECIEM soon). 🖤
THE ABNORMAL BEAUTY COMPANY It's all very confusing but we'll do our best to simplify (please bear
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It's all very confusing but we'll do our best to simplify (please bear with us 🙈). Peptides are made up of amino acids holding hands (peptide bonds). As more peptides come together, they begin to form proteins, and proteins are a fundamental building block of the skin. Being a natural component of the skin, peptides play a big part in maintaining skin firmness, texture and elasticity. Without them, the skin isn't able to bounce back as it used to, resulting in fine lines, wrinkles and loss of firmness. As we move through life, the natural peptides within our skin lessen in quantity - however, various topical peptides are available to offer mimicking effects: ⁣ 🧬 Argireline Solution 10% - a super lightweight solution that targets signs of aging by improving the appearance of areas of the skin prone to dynamic folds (i.e. around the eyes & forehead).⁣ ⁣ 🧬 Matrixyl 10% + HA - a very high-strength peptide formula to visibly target the look of static (always there) and dynamic (forming with muscle motion) wrinkles. ⁣ ⁣ 🧬 “Buffet” - If you're not too sure which peptide to go for, "Buffet" is an excellent choice to begin with. It features a comprehensive array of complex technologies within a single serum to target various visible signs of aging all at once (such as static or dynamic lines and wrinkles, sagging and loss of elasticity). ⁣ ⁣ 🧬 "Buffet" + Copper Peptides 1% - All the goodness of "Buffet" with the additional benefits of a 1% concentration of GHK-Cu (Copper Tripeptide), which focuses on the maintenance of general skin health by encouraging the skin to enter a constant state of repair. This aims to ward against loss of skin elasticity, firmness and plumpness and to help ‘undo’ the impact of our stress-filled, busy lifestyle. ⁣ ⁣ We know it's tempting to use our peptide products all at once, but we do suggest beginning with one and seeing what makes your skin happiest 🤗. If you’re struggling to make a choice, "Buffet" itself contains both Argireline and Matrixyl, making it a great place to start. ⁣ ⁣ Thank you for coming to our “pep” talk. ❤️ Смотреть полностью
THE ABNORMAL BEAUTY COMPANY All cleaning began with water. Today, we know that water is simply wat
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All cleaning began with water. Today, we know that water is simply water and although it is perfect just the way it is, persistent forms of makeup, UV filters and skincare products disallow the skin to be fully and efficiently cleaned with only water. Traditionally, cleansing plant oils, detergents and harsh surfactants were used to clean the skin. While each cleansing method is effective in its own way, NIOD's Low-Viscosity Cleaning Ester (LVCE) was born to respect the dermal integrity while thoroughly cleaning the skin using isolated sugar and avocado esters.⁣ ⁣ LVCE aims to leave the skin feeling comfortably hydrated and clean after each use. The formula supports the removal of traces of dirt and makeup, cleanses the skin of nearly all hydrophobic substances and dissolves even the most complex forms of silicones, oils and pigments. LVCE also includes clarified Peruvian Inca Inchi oil and Vitamin E to support the ongoing repair of minor environmental or physical assaults to the skin. While the skin feels comfortably hydrated after each use, the technologies in LVCE will actually further act as delivery boosters for topical treatments applied after cleaning.⁣ ⁣ To use, simply massage a generous amount well onto dry skin and rinse with warm water. The formula can also be used without water by applying to dry skin using a facial pad to wipe the skin clean. (45CAD, 30GBP, 36EUR, 70AUD). Смотреть полностью
THE ABNORMAL BEAUTY COMPANY The weather has finally reached (almost) double digits here and we cou
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The weather has finally reached (almost) double digits here and we couldn't be more grateful as we had almost forgotten what the sun feels like 😩. If you're like us and have been missing the warm glow that can really only be achieved by a few sun-and-fun filled days, you may be interested in exploring Hylamide's Glow Booster. ✨⁣ ⁣ Glow uses a raspberry keto-sugar to promote a subtle, natural looking tone to the skin without the use of DHA. We've also included a very stable form of L-Glutathione to target the look of hyperpigmentation for a more uniform skin tone while melanin hexapeptides offer a naturally glowing, visibly radiant tone. Remember to use a very small amount and to wash hands after application. ☀ (£17, 20CAD, €19, 28AUD). Смотреть полностью
THE ABNORMAL BEAUTY COMPANY “Don’t look for people who will work for you; look for those who w
Deciem The Abnormal Beauty Company
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“Don’t look for people who will work for you; look for those who will work with you.” - Brandon
THE ABNORMAL BEAUTY COMPANY (3/3) Finally, NIOD's Multi-Molecular Hyaluronic Complex 2 provides a
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(3/3) Finally, NIOD's Multi-Molecular Hyaluronic Complex 2 provides a multi-dimensional approach to topical hyaluronic supplementation by combining 15 forms of hyaluronic compounds, hyaluronic precursors and a hyaluronic support technology in a peptide-charged delivery system. MMHC2 offers water-based hydration and helps the skin surface look plump, elastic, hydrated and even. In contrast to the formulas listed above, MMHC2 offers a stronger focus on precursors of HA and a complex system to help support dermal water retention. ⁣ ⁣ 💧In short, if dehydration is a concern, The Ordinary's Hyaluronic Acid 2% + B5 or Marine Hyaluronics are great places to start. If your dehydrated skin needs a little more love, try Hylamide's HA Booster - in the case of the number of forms of HA, more is indeed more. If you're concerned about the appearance of suppleness and elasticity, NIOD's Multi-Molecular Hyaluronic Complex 2 is the one for you. (15ml, $35 | £25 | €30) Смотреть полностью
THE ABNORMAL BEAUTY COMPANY (2/3) Hylamide's Low-Molecular HA Booster is a hyper-strength rehydrat
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(2/3) Hylamide's Low-Molecular HA Booster is a hyper-strength rehydration serum containing 5 forms of hyaluronic compounds with varying molecular weights. The varied molecular weights within this formula allow Low-Molecular HA Booster to target multi-depth hydration of the skin. The low-molecular HA offers better topical absorption than regular HA, while a plant-derived hyaluronic acid ferment provides oil-free surface hydration. 💖⁣ ⁣ A pre-cursor of Hyaluronic Acid encourages the appearance of plumpness while a tamarind-derived HA technology improves the appearance of skin elasticity. The multi-faceted approach of this formula offers short and longer-term below-surface and surface rehydration for a hydrated and comfortable skin appearance and feel. ($18 | £15 | €16) 💦 Смотреть полностью
THE ABNORMAL BEAUTY COMPANY (1/3) 👋 We have (too) many Hyaluronic Acid (HA) options across our
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(1/3) 👋 We have (too) many Hyaluronic Acid (HA) options across our brands and this post will highlight the differences that make each product unique. Hyaluronic Acid is most loved for its incredible water retention properties. In general, the most common form of HA incorporated in skin care products is too large of a molecule to penetrate the skin. Instead, it sits on the surface and can draw moisture out of the skin, making the surface feel soft and hydrated temporarily, while making you feel like you need more HA after the product is rinsed 🙈. The key to true skin comfort is in the molecular weight of the Hyaluronic Acid used within a formula. HA needs to be absorbed to ensure that it is able to provide lasting hydration and not just temporary effects. For absorption into the skin at multiple depths, it's really important to combine varying molecular weights of HA. All our HA offerings use multiple molecular weights to encourage hydration to build within the skin and not just on the surface. We know that having so many options can be confusing, so we're breaking down our HA skincare offerings over the next 3 posts: ⁣ 💦 The Ordinary's Hyaluronic Acid 2% + B5 contains 3 forms of Hyaluronic Acid, combining low-, medium- and high-molecular weights in addition to an HA crosspolymer to offer multi-depth hydration and promote the look of plump skin. A net concentration of 2% HA is an extremely high concentration which may increase the absorption time of this formula. This formula also incorporates Vitamin B5 to enhance surface hydration and support healthy-looking skin. We have also introduced a hyaluronic acid alternative within The Ordinary (Marine Hyaluronics 🐠) which is a low viscosity formula containing marine-derived water reservoirs and several skin health-supporting amino acids to attract and hold water similar to hyaluronic acid while absorbing quickly and efficiently. ($6.80 | £5.90 | €6.80) Смотреть полностью
THE ABNORMAL BEAUTY COMPANY Really important update. We’ve managed to change some boring things
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Really important update. We’ve managed to change some boring things around and can finally welcome paws in our stores 🐾. ⁣ ⁣ A very friendly petting service is now available via our happy store teams so that your dogs don’t have to look so longingly at us through the windows. There’s really nothing happier than a waggy tail and we can’t wait to cuddle your fluffs and scruffs. ⁣ ⁣ Please tag us in pics of your good boys (and girls) having fun in our stores so that we can be even more distracted than usual 🙈. ⁣ ⁣ Malls, shopping centres and store-in-stores have their own complicated rules so sadly we won't be able to pet your pups at these locations ☹️. If you’re not quite sure if your dog is eligible for petting in our stores, please give your nearest location a ring (their phone numbers can be found at DECIEM.com/stores). Смотреть полностью
THE ABNORMAL BEAUTY COMPANY
We are good beauty brands like The Ordinary and NIOD.
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